The Ram Truck brand recently launched a new Spanish-language campaign celebrating "hardworking people who are their own bosses and get the job done every day." Airing in the US and Mexico on Telemundo and UniMas network telecasts of team soccer qualifying matches, the "boss" campaign shows some of the many great features and class-exclusive innovations of the Ram 1500 limited, and makes a connection between the values of hard work and determination, shared by both the Ram Truck brand and Latin cultures. The Ram 1500 and 2500 are among the most popular models of the top-selling truck segment in the Latino market, and the new 2017 Ram 1500 builds upon its already legendary status and following with several exciting new standard features. The Ram 1500 remains America's most fuel efficient full-size pickup with the exclusive 3.0-liter EcoDiesel V6, and offers the industry's leading infotainment system, the Uconnect 8.4, and so much more. With several trim levels to choose from and dozens of available features, you can make your Ram 1500 your own. Come by Bayird Chrysler Dodge Jeep Ram to test drive the new Ram 1500 or explore our inventory of new Ram trucks.